Jude Bellingham has become the new face of Kim Kardashian’s SKIMS ahead of the Euros.
The midfielder, 20, thought to earn £220,000 a week at Real Madrid, has appeared in a new ad promoting the clothing company’s underwear range for men.
In the video, shared on the SKIMS Instagram account, Jude can be seen sporting a pair of dark grey boxer shorts.
Speaking to the camera, he says: ‘I’m Jude Bellingham. Everybody’s wearing SKIMS.’
Alongside the post, the brand wrote: ‘@JudeBellingham for SKIMS. Ahead of the Euros, the record-breaking England player sports our Mens underwear.’
The ad was quickly inundated with comments from Instagram users praising Kim for choosing Jude for her latest campaign.
They wrote: ‘Kimberly you did not’… ‘She knew what she was doing’… ‘Oh Kimberly you genius’… ‘Queen of marketing’.
Others added: ‘We need a documentary on how y’all are securing everybody and their agent’… ‘Kimberly, you finally gave it to us!’
Kim launched SKIMS for men last October, expanding her $4 BILLION brand with her new collection with the help of Brazilian soccer star Neymar, Shai Gilgeous-Alexander,and NFL defensive end Nick Bosa, 26, of the San Francisco 49ers.
In a press release sent to DailyMail.com at the time, Kim said: ‘The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS’ commitment to providing solutions for everybody.
‘To have an icon like Neymar be the face of our launch campaign, along with NBA All-Star, Shai and NFL’s top Defensive Player Nick,
‘I think speaks volumes to the way SKIMS has evolved into becoming a brand that can provide comfort for all audiences, not just for women.
‘I am incredibly excited about this next chapter for SKIMS and cannot wait for everyone to experience our amazing range of products.’
Kim secured R&B heartthrob Usher to appear in her previous campaign in February – just before he was set to perform at the Super Bowl halftime show, giving her plenty of good coverage.
Usher, full name Usher Raymond, flaunted his flawlessly smooth complexion and sleeve of arm tattoos in the pictures.
He wore glinting, conspicuous chains around his neck, including one complete with a cross pendant that rested on his toned chest.
While some hail her as the ‘queen of marketing’, Kim is never shy from enlisting a host of good-looking males for her campaigns.
She’s also had Patrick Mahomes, Shai Gilgeous-Alexander, Dylan Minnette and Nick Bosa in 2023.
It comes after Jude joined the England camp ahead of their departure for the Euros on Monday.
The footballer was absent from both matches after being given extra time off following Real Madrid’s Champions League triumph.
‘He is, of course, a player with fabulous mentality and will have a big impact on the whole group but the biggest thing over the last couple of games — and everyone was happy after Monday night against Bosnia — is that we’ve never had the collective together on the pitch at the same time.
He arrived at St Georges’ Park on Sunday with an extra spring in his step following a superb season in the Spanish capital.
He was all smiles as he greeted England staff and posed for a photo before heading into to the building.
He scored 23 goals and provided 13 assists across all competitions in a memorable season for Real Madrid.
However, Gareth Southgate insists England cannot rely on him alone if they are going to win the Euros.
He’s been cashing in on his success of late.
Jude has also signed a multi-year deal with sports drink Lucozade and will act as the face of the brand’s new multi-million pound TV campaign.
Bellingham has become the latest athlete to work closely with the company which has supported the England senior men’s and women’s teams for 17 years.
‘We are not putting everything on Jude,’ said Southgate. ‘It is not his responsibility [to lift us]. It is for all of us to get the focus right, to make sure individually our mentality is right and as a coaching team we will make sure we are working on the areas that need to be better than they were here.
‘We’ve got a lot of good players and it is a collective thing to go and try to win this tournament. If we are relying on one person that isn’t going to be a team that wins.
‘He is, of course, a player with fabulous mentality and will have a big impact on the whole group but the biggest thing over the last couple of games — and everyone was happy after Monday night against Bosnia — is that we’ve never had the collective together on the pitch at the same time.
‘Maybe against Iceland it was a bit closer but there are still players we are finding out about and it really sharpens the focus of what we need to do leading into the game against Serbia.’
England kick-off their Euros campaign next Sunday when they take on Serbia at Veltins-Arena, home of Schalke.
